Good design is an incredible gift. It can lend a level of beauty, credibility and market interest to your business that nothing else can. However, it is not a band-aid. It can’t cover up issues with your business that aren’t solved. Over the many past months, I’ve made some observations about the craze around branding right now. Here’s the problem: Slapping… Read More
Along with the fabulous branding clients I’m working with, I currently have the pleasure of being the designer & creative director on two teams for two amazing women, Reina Pomeroy & Christina Scalera and their joint venture, the Creative Empire Podcast. I wouldn’t trade working with these two and all the fun we’ve had together for anything! Christina is launching… Read More
It’s really easy to get caught up in design fads. Have you ever bought a piece of clothing or some decor that you thought would make you look so up to date and cool? Then, only to realize it’s totally NOT you. Then you look and feel sort of silly for trying to conform to an image that isn’t actually your… Read More
I am so thrilled to finally share this project! Candice and I worked together on this project in late January-February. She was rebranding to a new business name in anticipation of an upcoming move and her wedding, so she decided to start with a fresh slate. We wanted this brand to feel organic, luxurious and classic at the same time…. Read More
I’m savoring the quiet of the holidays (well, relative quiet) and the opportunity to stretch my creative muscles in directions I’ve had less time for recently. This moodboard just happened one afternoon as I browsed Pinterest and was inspired by a classic holidays theme of tartan, greenery, gold, deep satin red and fresh pine.
Understanding different kind of files can be a little overwhelming sometimes (all those combinations of three letters are confusing!) But it’s important to know the difference between each kind so you can appropriately use each. Here’s a simple guide: Vector Files – Made up of fancy math about lines and paths. EPS – Your logo was probably sent to you… Read More