What is proper Pinterest behavior? Yes, it’s a little more detailed than you might think and there are some unspoken rules that can make you a lot more popular and a lot less annoying if you’re trying to add your own content to Pinterest in a thoughtful way. Keep in mind that these tips are for those who are actively growing their account for business purposes.
By the way, if you haven’t read/watched this post, start with the basic tips there. When you’ve finished, come back here.
Ready? Let’s go.
1 | use the 80/20 rule
Generally speaking, you should pin 80% others content and 20% your own. This may vary depending on your industry, but as a rule of thumb, it usually works.
2 | check the source
Pinterest does a good job of preventing spam, but there’s inevitably going to be some that fall through the cracks and lead to sketchy websites. Make sure you double check that the graphic you are about to pin leads to the actual page of that content.
3 | don’t expect follows
Pinterest is a little different from other social media outlets in that it’s most often used to find resources and educational content. People will follow accounts that give the information they’re looking for, not necessarily because you followed them. Don’t expect follow backs, but do follow people you can pin content from that would be interesting to your audience.
3 | don’t pin the same content right away
If you don’t pin on Pinterest, it’s not like people are really going to notice. Pinterest will fill people’s fields with content whether or not they are following anyone. However, they will notice if you pin one thing to several different boards 5 times in a row. If you do want one pin on several boards, space it out or use a scheduling app (I use Tailwind) to do it for you.
4 | don’t use it to promote sales or time sensitive content
Pinterest is NOT the place to announce sales. The nature of Pinterest is that it gives exposure to content over long periods of time. Which means if someone pins your sale graphic, someone might find it a year later, click through, and find you no longer offer the sale. Instead use it to promote your site through freebies and content that will always be there (forever and ever, amen.)
5 | pin quality
- Don’t pin really small images
- Make sure the description is accurate
- Curate the pins around a look or concept.
Pinterest is mostly used by visually oriented women, so making sure your pins are pretty goes a long way too. :)
6 | group board specifics
Group boards can be a powerful way to pull a whole new audience to your content, if a large group board already exists in the space or niche where you are creating content. However, there are a few rules for this as well.
- Keep in mind anyone following you will now see the board’s entire content, not just your pins. If there’s someone adding sketchy content, you probably shouldn’t join.
- Make sure it can fit in with your brand. For instance, I’ve dropped certain group boards off of my profile due to a large amount of crass or ugly graphics that don’t fit in with my style or values.
- Pin other people’s pins to the group boards so you’re not just adding your own content. Again, the 80/20 rule. Usually the board will have rules for the participants, so make sure you read over those.
Do you have something to add? Leave a comment!